SIGNED Blue Ocean Strategy by W Chan Kim & Renée a Mauborgne

Description

Discover the groundbreaking bestseller that's captivated millions! With over 4 million copies sold, "Blue Ocean Strategy" by renowned management experts W. Chan Kim and Renée Mauborgne stands as a Wall Street Journal and BusinessWeek bestseller. Celebrated as a pivotal work in strategic thinking, this book, now refreshed with new insights, has been published in a remarkable 47 languages and boasts bestseller status on five continents. Lauded by Fast Company in its Leadership Hall of Fame, this iconic book challenges conventional beliefs about strategy and competition.