How does the “Promote” button work?


Want to bring attention to your listing? Give Promote or Offer to Likers a try. You can either promote your item to everyone or make an exclusive offer to likers only.

How to find

To Promote your listings on the app, go to your profile and tap Selling or click here to access your listings. Tap “Promote” at the bottom of the item you want to promote. From there, you can choose to use Promote to Boost your item, send an exclusive Offer to Likers, or create a Time-limited Sale.

To Promote your listings on the website, go to your profile and tap My Listings. Tap “Promote”, “Offer to Likers” next to the item you want to feature.

How it works

Promote: Want to boost your listing in the search results?

If you reduce the price of your listing by 5% or more, we’ll boost your listing in the search results and also notify all the people who liked your item about the price reduction. You can promote as many listings as you want but each item can only be promoted once every 24 hours. Don’t forget that to Promote the same item again, the new price needs to be at least 5% lower than the historically lowest price, and can never be lower than $1.

Promote is a permanent price drop. If you have Smart Pricing and/or Smart Offers enabled and you promote below the minimum price you set, these features will no longer work, because your current listing price is below your minimum price. To adjust your minimum price range to enable Smart Pricing or Smart Offers, go to your listings, select the listing and click edit to adjust your pricing.

Offer to Likers: Want to send a special offer to those who have shown interest in your listing?

If you reduce the price by 10% or more, we’ll notify the item’s likers of this limited time deal! The temporary price reduction will be sent to a maximum of 50 of the most recent likers, of the item, starting with the most recent liker to the oldest liker. The Offer to Likers remains valid for 24 hours. If a liker accepts the reduced price offer, then the purchase is binding. Don’t forget that in order to send a new Offer to Likers on an item, the new price needs to be at least 10% lower than the historically lowest price, and can never be lower than $1.

When someone new likes your item, we’ll send them the same offer after some time has passed, as long as the offer price is lower than the item price. You don’t have to lower your price again! Mercari won’t change or reduce your price on its own—your last offer goes out exactly as you set it.

Time-limited sale: This feature allows you to offer a discount on items that have been listed for seven or more days. The discount will be valid for three days and will boost your item in search results, feature the item in the "Deals" section, and notify interested buyers. When an item is put on sale, it must be offered for at least 10% lower than the historical lowest price of the listing.

Tip: Running a time-limited sale during a sitewide campaign makes your discount stand out even more, helping your item appear more attractive to buyers.


  • Promote
    Offer to likers
    Time-limited Sale
  • Minimum price drop
    5%+
    10%+
    10%+
  • Who will see it?
    Everyone
    Most recent likers (up to 50).
    Everyone
  • Can the action be taken multiple times on the same listing?
    Yes, but it must be an additional 5%+ below historical lowest price.
    Yes, but it must be an additional 10%+ below historical lowest price.
    Yes, but it must be an additional 10%+ below historical lowest price.
  • Is the price drop permanent?
    Yes.
    No, expires after 24 hours.
    No, expires after 72 hours.
  • Is the new price binding?
    Yes.
    Yes, until it expires after 24 hours.
    Yes, until it expires after 72 hours.
  • Are there limitations?
    Yes, each item can be promoted once every 24 hours.
    You can create a new Offer to Likers for each item once every 72 hours. When a new Liker comes in, they’ll automatically receive the last offer you sent.
    Item must have been listed for 7+ Days
  • Are there pricing limitations?
    New price cannot be less than $1.
    New price cannot be less than $1.
    New price cannot be less than $1.
  • Automated options
    Yes, with Smart Pricing
    Yes, with Auto-offer to likers
    No
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